Acura - 20 Years of Honda Luxury
In March 2006, the Honda Motor Company celebrated an important milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the company's reach far beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let's take a glimpse at Acura's past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker.
Back in 1981, Honda saw an opportunity opening up for itself that no one in Honda's headquarters wanted to miss out on: building and selling luxury cars to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and critical acclaim for the three models it was then selling in the U.S., so the decision to market more expensive and upscale cars was viewed as a strong possibility.
When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each car was outfitted and retuned to compete directly against the leading luxury cars of that time.
The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend.
Over time, the various model names were dropped and replaced by vehicles with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura's line up later in 2006.
The future of Acura looks bright despite strong worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while others see it as a typical conservative Honda decision to expand the Honda brand instead.
Future changes for Acura are sketchy, but model changes will likely include the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by producing super luxury sedans and sports cars. Renowned Honda quality combined with European styling, luxury, and engineering have fueled Acura's success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward.
Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next two decades. Kudos to the Honda Motor Company for developing a brand that has been so well received.
Matthew C. Keegan is a freelance writer who resides in North Carolina. Please visit his high octane blog -- The Auto Writer -- for industry news and model information.
Article Source: http://EzineArticles.com/?expert=Matthew_Keegan
the acura
acura dealers chicago
chicago acura dealers
chicago acura
acura chicago
oakland acura
acura dealers houston
acura of concord
acura phoenix
houston acura dealers
dallas acura dealers
acura extended warranty
acura dealers dallas
acura dealers in ny
pauly acura
acura houston
new cars for 2012
acura dealerships in pa
acura dealers in pa
acura dealers atlanta
acura pittsburgh
houston acura
montgomeryville acura
acura los angeles
acura dealers in michigan
acura mdx reviews 2011
jay wolfe acura
acura plano
new 2012 cars
acura dealers nj
acura dealers bay area
acura of manhattan
acura dealers in maryland
acura dealers
acura new york
acura dealership
acura dealers in ma
acura dealer nj
hybrid cars 2012
acura rdx lease
acura dealerships in nj
ramsey acura
2011 acura mdx reviews
acura mdx forum
2011 acura mdx review
new car prices
acura mdx 2011 review
dallas acura
acura mdx lease deals
acura dallas
best new cars
acura tampa
acura dealers in virginia
acura fort worth
acura dealers in nj
manhattan acura
acura raleigh
acura dealer
acura manhattan
acura of lynnwood
acura of dallas
find acura dealer
used acura dealership
atlanta acura
acura dealerships
acura car dealers
acura kansas city
thomas acura
acura warranty
acura schaumburg
acura cleveland
acura crossover suv
acura annapolis
acura of modesto
acura escondido
acura luxury
acura atlanta
acura auto
spitzer acura
ferman acura
acura mdx 2011 price
northwest acura
acura rdx for sale
used acura mdx
schaumburg acura
acura tx
lease acura mdx
frankel acura
acura tl forum
acura mdx 2009 for sale
acura mdx lease rates
acura forum
acura tl lease specials
acura buffalo
new acura suv
acura new jersey
acura maryland
acura colorado springs
acura repairs
acura of atlanta
acura minneapolis
certified used cars
acura of dayton
acura charlotte
used acura dealer
acura san jose
lease acura tsx
acura of auburn
acura incentives
acura indianapolis
acura tl 2009 for sale
acura nj
hendrick acura
2009 acura mdx for sale
acura mdx used for sale
lease acura tl
used acura mdx for sale
used acura rdx
acura of fife
acura offers
seattle acura
acura mdx for sale
acura seattle
acura mdx lease
used acura mdx 2008
acura miami
acura little rock
2009 acura tl for sale
acura rdx used
acura tsx for sale
acura zdx for sale
acura oil change coupons
acura mdx used
acura service coupons
acura deals
used acura tl for sale
acura gainesville
acura denver
used acura atlanta
acura sarasota
acura special offers
acura boise
pre owned acura mdx
acura tsx lease
2011 acura rdx review
acura lease
acura leases
acura spokane
lease an acura
acura mdx 2007 for sale
2011 acura tl price
acura rdx 2011 review
gainesville acura
acura tl lease
used acura tsx
woodfield acura
acura leasing
miami acura
acura nashville
new acura tl
2011 acura rdx
acura md
used acura tl
acura mdx mileage
acura lease deals
acura carland
lease acura
2009 acura tsx for sale
2008 acura tl for sale
david mcdavid acura
acura lease specials
tischer acura
new acura mdx
acura of savannah
acura ri
acura used
2011 acura tl type s
used acura tsx for sale
2010 acura tl for sale
acura of springfield mo
acura mdx 2008 for sale
elk grove acura
acura macon ga
acura lease offers
used acura for sale
acura used cars for sale
2008 acura mdx for sale
riverside acura
acura specials
acura of seattle
jackson acura
acura cars for sale
acura suv used
acura of riverside
2011 acura tl review
acura tl for sale
acura used car
acura tl used
acura of jackson
acura cincinnati
acura mdx mpg
certified used acura mdx
used cars acura
used acura suv
acura mdx gas mileage
2010 acura mdx for sale
acura of jacksonville
leith acura
sterling mccall acura
acura 2011 mdx
acura sales
acura tl 2008 for sale
used acura tl 2009
acura florida
acura tsx price
acura tl type s for sale
acura utah
acura of orlando
acura mdx reviews
acura rdx 2011
acura elk grove
acura tl 2007 for sale
acura tl awd
pre owned acura tl
acura mdx 2011
acura mdx price
acura mdx review
preowned acura rdx
acura rdx turbo
acura tsx used
acura rdx price
2011 acura mdx
used acura cars for sale
acura of ocean
used acura
acura rl 2011
sacramento acura
acura of charleston
2007 acura mdx for sale
used acuras
acura toledo
acura of memphis used cars
acura 2011 tl
2011 acura zdx
tires for acura mdx
acura tls for sale
used acura rl
suv s
acura riverside
acura portland
used acuras for sale
acura of springfield
acura tires
used acura cars
acura used cars
sunnyside acura
acura jacksonville
westmont acura
acura 2011
2008 acura tsx for sale
acuras for sale
the new acura
acura of portland
criswell acura
used acura rsx
acura awd
2007 acura tl for sale
certified pre owned acura mdx
2011 acura rl
paragon acura
new acura
acura tl 2011
duval acura
acura crossover
acura tl tires
acura new orleans
2011 acura tl
acura suv 2011
acura key replacement
2011 acura tsx sport wagon
acura torrance
gunn acura san antonio
acura of brookfield
acura rl for sale
acura zdx 2011
acura of fayetteville
acura san diego
acura vehicles
acura 2011 tsx
2011 acura
acura sedan models
acura minivan
acura of pembroke pines
used acura zdx
pre owned acura
acura tax
acura keys
acura san antonio
used auto dealers
acura coupons
acura of westmont
acura truck
acura financing
acura westmont
2011 acura tsx
flatirons acura
acura customer service
acura tl 2005 for sale
acura bloomington
acura pre owned
portland acura
2010 acura mdx
hall acura
bloomington acura
acura sacramento
acura rl used
acura cerritos
airport acura
acura tsx wagon review
acuras
gatorland acura
acura mdx certified pre owned
acura tsx 2011
acura columbus ohio
2009 acura mdx
springfield acura
acura richmond va
acura of mobile
walker acura
acura rdx 2010
2006 acura tl for sale
acura st. louis
used auto sales
acura.ca
acura sedans
2006 acura mdx for sale
2008 acura tl type s
acura zdx used
acura tsx 2008
acura mdx 2010
acura tl 2004 for sale
acura tl price
2005 acura tl for sale
acura car
used acura rsx for sale
acura 2009
acura tsx 2009
acura austin
acura rl 2010
mdx acura
certified used acura
car acura
2005 acura tl tires
acura sale
radley acura
acura cars
best acura models
acura mdx 2009
gunn acura
arlington acura in palatine
acura of augusta
2010 acura rdx
cerritos acura
sutton acura
preowned acura
acura of glendale
acura of boston
nalley acura
acura sports wagon
acura tl 2006 for sale
karen radley acura
suv acura
acura sport wagon
acura 2010
acura tsx sport wagon
acura for sale
acura car models
muller acura
gary force acura
mcgrath acura
2004 acura tsx for sale
certified acura
2005 acura tsx for sale
2010 acura zdx
2009 acura rdx
2004 acura tl for sale
2010 acura
used suv
acura preowned
used suvs
acura suv
acura glendale
acura mdx
bridgewater acura
acura prices
acura virginia beach
acura mdx hybrid
acura of naperville
2007 acura mdx
acura repair
acura rsx 2010
austin acura
acura for sale by owner
2009 acura
2008 acura tsx
2008 acura
boston acura
acura tl 2010
2008 acura mdx
2000 acura tl for sale
acura naperville
2005 acura rl for sale
acura bakersfield
acura rdx 2008
acura tl 2009
st louis acura
silverhill acura
buy acura
acura convertible
acura of des moines
acura arlington tx
acura rdx reviews
acura zdx price
naperville acura
2009 acura tl price
acura company
2009 acura tsx
acura tucson
acura 2008
acura rdx 2009
2009 acura tl
acura boston
acura battery
acura dmx
acura transmission
bradshaw acura
mdx
acura fort myers
acura hybrid 2011
2010 acura rl
acura suvs
acura lt
acura price
acura mdx 2012
hall acura newport news
acura rsx for sale
2009 acura rl
acura 3.5 rl for sale
acura tl type s
mcgrath acura westmont
certified preowned acura
acura rsx price
acura rdx review
chapman acura
acura certified
south bay acura
2008 acura rl
acura sedan
acura mdx 2008
acura nsx 2011
2008 acura rdx
2008 acura tl
acura tl 2008
acura tl 2012
acura sports car
2010 acura tl
acura 2012 tl
glendale acura
mcgrath acura of westmont
acura rl 2009
acura mdx 2007
2012 acura mdx
acura of tulsa
acura tls
2012 acura tl
acura tdx
acura reviews
frank leta acura
acura diesel
2010 acura rsx
acura huntsville al
acura mds
acura news
acura mdz
acura transmission problems
2007 acura tsx
certified pre owned acura
acura weather
acura certified pre-owned
acura hybrids
lindsay acura
acura palm beach
acura at oxmoor
2007 acura rdx
acura hatchback
hybrid acura
acura tsx wagon
acura tl type s specs
acura manufacturer
acura dealer locator
acura suv models
acura 2010 tsx
acura tl s
acura mdx 2006
acura tsx review
acura rl 2008
acura floor mats
2011 acura rsx
acura dealership locator
new acura rdx
acura automobile
westchester acura
palm beach acura
acura las vegas
acura wagon
acura of omaha
acura westchester
find cars
acura tsx 2010
acura tl 2007
2010 acura tsx
acura tl
acura csx
acura of westchester
john holtz acura
acura hybrid suv
2012 acura
acura birmingham
tl acura
2007 acura
acura mex
acura of honolulu
thousand oaks acura
las vegas acura
acura 2012
used cars used cars
acura richmond
acura rdx
2012 acura tsx
acura el
piazza acura
acura locations
davis acura
acura crosstour
acura tsx
sunnyvale acura
acura tsx 2007
acura 2007
2007 acura tl type s
acura awd cars
acura rsx type s for sale
used cars
acura type s
acura t
acura mdx 2005
acura store
acura service
2006 acura mdx
acura rdx 2007
acura tsx 2006
2012 acura rdx
used vehicles
08 acura tl
zdx acura
tsx acura
acura rdx 2012
acura hybrid
acura sunnyvale
rdx acura
acura thousand oaks
acura models by year
acura advance
2006 acura tsx
acura tsx reviews
acura mdx 2004
find used cars
open road acura
acura automobiles
2007 acura tl
acura tallahassee
acura tl floor mats
acura models 2011
acura new models
fremont acura
acura tl reviews
2009 acura tl review
chevy chase acura
chevy chase acura service
new acura models
acura zdx
acura west chester
lehigh valley acura
acura naples
2010 acura tl review
acura key
serramonte acura
2004 acura tsx
acura brake pads
acura tl review
west chester acura
acura tl 2006
used acura integra
2005 acura tsx
acura integra for sale
acura scottsdale
2005 acura mdx
2006 acura rl
acura greensboro
acura tl 2005
2005 acura tl
2012 acura mdx redesign
acura rsx floor mats
acura of serramonte
acura tl specs
2002 acura rsx for sale
proctor acura
bill gatton acura
stevens creek acura
acura of tempe
acura autos
acura tl 2004
acura rl
tustin acura
2004 acura mdx
2002 acura mdx
2006 acura
acura rsx type r
accura
2006 acura rsx type s
acura rl review
2010 acura tsx review
acura tsx 2005
acura tsx 2004
acura 2004
dch acura
tempe acura
dave white acura
acura of scottsdale
2003 acura mdx
acura coupe
acura rsx type s
acura 2006
acura transmission recall
2005 acura
acura dealer parts
2006 acura tl
acura clearwater
acura serramonte
2001 acura mdx
acura rsx
acura station wagon
acura integra type r for sale
power acura south bay
acura
acura stevens creek
open road acura of wayne
2004 acura
acura rl 2012
acura chantilly
acura models list
acura tempe
acura zdx review
2006 acura rsx
scottsdale acura
rsx acura
who makes acura
acura peoria il
acura west
acura models
acura 2005
2004 acura tl
all acura models
acura rsx 2006
acura rsx s
acura of memphis
acura of baton rouge
acura knoxville
acura integra gsr for sale
acura calabasas
acura parts warehouse
2012 acura rl
pleasanton acura
superior acura
acura jobs
acura zdx reviews
acura recall
gillman acura
my acura
acura rdx accessories
acura of the desert
marin acura
2004 acura rl
acura 3.2 tl
acura mdx 2003
ardmore acura
acura rl 2005
acura memphis
acura integra type r
acura mdx accessories
2005 acura rl
2003 acura tl type s
david mcdavid acura austin
acura ardmore
acura marin
acura of milford
center acura
reno acura
mac churchill acura
ron tonkin acura
rallye acura
2003 acura tl
acura nsx for sale
acura tl 2003
2012 acura rl redesign
acura of pleasanton
acura parts.com
acura vigor for sale
2000 acura tl
acura type r
flow acura
acura of reno
acura reno
acura nsx price
acura of walpole
acura van
build an acura
columbus acura
acura payment
acura columbus
mile high acura
acura of columbus
2004 acura rsx
sons acura
antonino acura
2002 acura tl
acura 3.5 rl
fort wayne acura
acura tl 2000
who makes acura cars
acura key fob
acura finance
2005 acura rsx
acura accessories mdx
acura seat covers
acura parts wholesale
acura santa rosa
acura rsx review
2001 acura tl
2013 acura mdx
acura gps
used acura nsx for sale
acura rsx 2002
acura mdx parts
acura engines for sale
phil smith acura
prime acura
north scottsdale acura
acura of north scottsdale
acura rsx type s specs
acura car parts
acura nsx 2010
sterling acura
www.acura
acura north scottsdale
acura remote
acura fresno
used acura nsx
acura motors
cheap acura parts
power acura
acura of valley stream
acura discount parts
acura 2000
acura of peoria
acura integra gsr
baierl acura
2002 acura rl
acura parts and accessories
acura peoria
peoria acura
1999 acura tl
2003 acura rsx
2000 acura integra
acura cl
acura accessories
fresno acura
valley stream acura
discount acura parts
2000 acura rl
santa rosa acura
acura recalls
acura parts cheap
bernardi acura
acura used parts
acura navigation system
acura temecula
pohanka acura
john eagle acura
temecula acura
acura tsx accessories
2002 acura rsx
3 comments:
Your not going to find another vehicle with the kind of luxury and power that the Acura offers. We hope to see record breaking sales across the board in 2013 just like we did in 2012.
chad @ Acura Of Orange Park
I like The Acura vehicle and my favorite model in Acura is Acura NSX. I like it because it has awesome look and so many outstanding features. I think everyone should be first preferring Acura vehicle as per my experience...The Acura Rocks...
Used Acura Cars in NJ
Post a Comment